Company file

Who owns SimplePractice?

The dominant practice-management EHR for solo and small-group therapy practices.

Ownership: Owned by Vista Equity Partners, which took parent company EngageSmart private in a ~$4B deal (2023). Acquired competitor Luminello, then shut it down and required migration.
Insurer ties: None; SimplePractice sells software to clinicians.

Timeline

October 2023Vista Equity Partners takes EngageSmart private (~$4B). verified source
February 2025Raises prices and adds a $0.35 fee per electronic claim. Therapists report the Starter plan later doubling from $29 to $49 (January 2026). community-reported source
June 2026Therapists report a default change: AI Note Taker transcripts retained indefinitely, non-deletable, and used for product development, with de-identification of the 18 HIPAA identifiers as the stated safeguard. community-reported source

Items marked verified cite primary or press sources. Items marked community-reported summarize public clinician accounts and are presented as reports, with links; they are claims, and corrections are welcome through the submission form.

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