Platform rate page
What Grow Therapy pays therapists
Grow Therapy handles insurance enrollment and billing through its group contracts. Public payment terms distinguish insurance sessions from cash sessions and other collected fees. Community reports describe differing rates and referral experiences; the rows below do not establish what a particular clinician will be offered or how many referrals they will receive.
Reported 90837: median $88, range $64–$117, middle half $74–$95, about 70% of the 2026 national Medicare reference for a master's-level clinician (38 reports · 76 across all CPTs · updated 2026-10-30)
Grow Therapy 90837 by payer
| Payer | Median | Range | Reports |
|---|---|---|---|
| Aetna | $95 | $95–$95 | 7 |
| Kaiser | $96 | $70–$101 | 6 |
| BCBS | $83 | $69–$117 | 6 |
| Optum / UHC | $93 | $88–$96 | 5 |
| Cigna | $73 | $68–$74 | 5 |
| AmeriHealth | $67 | $64–$70 | 2 |
| Ambetter | $91 | single report | 1 |
| Carefirst | $88 | single report | 1 |
| VA Community Care Network | $80 | single report | 1 |
| EAP | $80 | single report | 1 |
| GTEB | $74 | single report | 1 |
| VCCN | $70 | single report | 1 |
How Grow Therapy pays therapists, and what it deducts
Grow Therapy states that clinicians join "as independent 1099 contractors" and are "paid per session on a weekly basis" (Grow Therapy, Providers page). Its help center says rates "are determined based on a variety of factors, which may include payor, state, CPT code, license type, and credentialing date with a payor," and that "Rates are subject to change" (Grow help center, View your payor rates).
For insurance sessions, Grow states that "the rate shown on your rate sheet is the full amount you're paid for the session." It also states: "If an insurance claim is denied or goes unpaid, Grow handles it on your behalf and your payout isn't affected" (Grow help center, Payout & Earnings FAQ). None of the Grow pages read for this section state a percentage, or what the insurer pays Grow. TechCrunch reported in 2021 that Grow "makes revenue in the form of payments from the insurance companies when providers have a visit" (TechCrunch).
Grow states that it "initiates payouts every Friday morning (Eastern Time)" and that insurance payouts "typically take 14–21 days to process" once an invoice is submitted. Funds "typically arrive in your bank account within 1–3 business days." Invoices that are 14 or more days old expire (Payout & Earnings FAQ).
Deductions and limits that Grow documents:
- Billing corrections. If a claim is rebilled to a different payor or plan, "the rate may change, and your payout will be adjusted accordingly. Adjustments are deducted from your next Friday payout" (Payout & Earnings FAQ).
- Insurer audit recoupments. Grow states that "Grow absorbs the cost" (Grow help center, Revenue Cycle Management).
- Cash-pay sessions. Clinicians are paid only "if the client has successfully paid the required fee, minus a 5% processing fee" (Grow help center, cash-pay payment policy).
- No-shows. Grow says it "cannot guarantee payouts for no-shows or other cash fees" (Payout & Earnings FAQ). Clinicians may set a no-show fee "at up to $200" unless a payor caps it lower (Grow help center, no-show and late cancellation).
- Instant payouts. Optional, at "1.5% of the transfer amount, paid to Stripe, not Grow" (Payout & Earnings FAQ).
On the "dispute fee": Grow's client help center says clients can dispute a charge, and that "Fee disputes must be initiated within 30 days" (Grow client help center, Dispute a charge). No Grow page read for this section describes a dispute fee charged to therapists. Sources read November 12, 2026. Paid by Grow? Report your Grow Therapy rate.
All 76 Grow Therapy reports
| Payer | St | License | CPT | Rate | Effective | Note / source |
|---|---|---|---|---|---|---|
| VCCN | AL | LPC/LMHC | 90837 (60 min) | $70 | October 2026 | submitted |
| Aetna | AL | LPC/LMHC | 90837 (60 min) | $95 | October 2026 | submitted |
| Optum / UHC | AL | LPC/LMHC | 90837 (60 min) | $93 | October 2026 | submitted |
| Kaiser | CO | LPC/LMHC | 90837 (60 min) | $70 | October 2026 | submitted |
| Aetna | CO | LCSW | 90837 (60 min) | $95.41 | September 2026 | submitted |
| Aetna | VA | LCSW | 90837 (60 min) | $95.41 | September 2026 | submitted |
| Aetna | GA | LPC/LMHC | 90791 (intake) | $96.61 | August 2026 | submitted |
| Aetna | GA | LPC/LMHC | 90834 (45 min) | $61.43 | August 2026 | submitted |
| Aetna | GA | LPC/LMHC | 90837 (60 min) | $95.41 | August 2026 | submitted |
| Aetna | GA | LPC/LMHC | 90846 (family, no client) | $65.05 | August 2026 | submitted |
| Aetna | GA | LPC/LMHC | 90847 (family, with client) | $67.61 | August 2026 | submitted |
| BCBS | GA | LPC/LMHC | 90791 (intake) | $81.35 | August 2026 | submitted |
| BCBS | GA | LPC/LMHC | 90834 (45 min) | $45.60 | August 2026 | submitted |
| BCBS | GA | LPC/LMHC | 90837 (60 min) | $71.91 | August 2026 | submitted |
| BCBS | GA | LPC/LMHC | 90846 (family, no client) | $44 | August 2026 | submitted |
| BCBS | GA | LPC/LMHC | 90847 (family, with client) | $53.60 | August 2026 | submitted |
| Cigna | GA | LPC/LMHC | 90791 (intake) | $87.50 | August 2026 | submitted |
| Cigna | GA | LPC/LMHC | 90834 (45 min) | $62.30 | August 2026 | submitted |
| Cigna | GA | LPC/LMHC | 90837 (60 min) | $73.50 | August 2026 | submitted |
| Cigna | GA | LPC/LMHC | 90846 (family, no client) | $61.60 | August 2026 | submitted |
| Cigna | GA | LPC/LMHC | 90847 (family, with client) | $63.70 | August 2026 | submitted |
| Kaiser | GA | LPC/LMHC | 90791 (intake) | $108.61 | August 2026 | submitted |
| Kaiser | GA | LPC/LMHC | 90834 (45 min) | $65.13 | August 2026 | submitted |
| Kaiser | GA | LPC/LMHC | 90837 (60 min) | $96.02 | August 2026 | submitted |
| Kaiser | GA | LPC/LMHC | 90847 (family, with client) | $61.61 | August 2026 | submitted |
| EAP | GA | LPC/LMHC | 99404 (preventive counseling) | $60 | August 2026 | submitted |
| EAP | GA | LPC/LMHC | 90791 (intake) | $80 | August 2026 | submitted |
| EAP | GA | LPC/LMHC | 90834 (45 min) | $57.60 | August 2026 | submitted |
| EAP | GA | LPC/LMHC | 90837 (60 min) | $80 | August 2026 | submitted |
| EAP | GA | LPC/LMHC | 90847 (family, with client) | $63.20 | August 2026 | submitted |
| AmeriHealth | GA | LPC/LMHC | 90791 (intake) | $76.44 | August 2026 | submitted |
| AmeriHealth | GA | LPC/LMHC | 90834 (45 min) | $54.98 | August 2026 | submitted |
| AmeriHealth | GA | LPC/LMHC | 90837 (60 min) | $64 | August 2026 | submitted |
| AmeriHealth | GA | LPC/LMHC | 90837 (60 min) | $70 | August 2026 | submitted |
| AmeriHealth | GA | LPC/LMHC | 90847 (family, with client) | $64 | August 2026 | submitted |
| Aetna | FL | LPC/LMHC | 90791 (intake) | $96.61 | August 2026 | Unsure of how long this has been in effect submitted |
| Aetna | FL | LPC/LMHC | 90834 (45 min) | $61.43 | August 2026 | submitted |
| Aetna | FL | LPC/LMHC | 90837 (60 min) | $95.41 | August 2026 | submitted |
| Ambetter | FL | LPC/LMHC | 90791 (intake) | $103.26 | August 2026 | submitted |
| Ambetter | FL | LPC/LMHC | 90837 (60 min) | $91.27 | August 2026 | submitted |
| Amerihealth Administrators | FL | LPC/LMHC | 90791 (intake) | $76.44 | August 2026 | submitted |
| VA Community Care Network | MD | LPC/LMHC | 90791 (intake) | $86.66 | August 2026 | submitted |
| VA Community Care Network | MD | LPC/LMHC | 90834 (45 min) | $54.09 | August 2026 | submitted |
| VA Community Care Network | MD | LPC/LMHC | 90837 (60 min) | $80.12 | August 2026 | submitted |
| Optum / UHC | MD | LCPC/LPCC/LCMHC | 90791 (intake) | $101.06 | August 2026 | submitted |
| Optum / UHC | MD | LPC/LMHC | 90834 (45 min) | $64.30 | August 2026 | submitted |
| Optum / UHC | MD | LPC/LMHC | 90837 (60 min) | $96.44 | August 2026 | submitted |
| Kaiser | MD | LPC/LMHC | 90791 (intake) | $88.39 | August 2026 | submitted |
| Kaiser | MD | LPC/LMHC | 90834 (45 min) | $58 | August 2026 | submitted |
| Kaiser | MD | LPC/LMHC | 90837 (60 min) | $85 | August 2026 | submitted |
| GTEB | MD | LPC/LMHC | 90791 (intake) | $87.50 | August 2026 | submitted |
| GTEB | MD | LPC/LMHC | 90834 (45 min) | $62.30 | August 2026 | submitted |
| GTEB | MD | LPC/LMHC | 90837 (60 min) | $73.50 | August 2026 | submitted |
| Cigna | MD | LPC/LMHC | 90791 (intake) | $87.50 | August 2026 | submitted |
| Cigna | MD | LPC/LMHC | 90834 (45 min) | $62.30 | August 2026 | submitted |
| Cigna | MD | LPC/LMHC | 90837 (60 min) | $73.50 | August 2026 | submitted |
| Carefirst | MD | LPC/LMHC | 90791 (intake) | $98.92 | August 2026 | submitted |
| Carefirst | MD | LPC/LMHC | 90834 (45 min) | $61.92 | August 2026 | submitted |
| Carefirst | MD | LPC/LMHC | 90837 (60 min) | $87.98 | August 2026 | submitted |
| Aetna | MD | LPC/LMHC | 90837 (60 min) | $95.41 | August 2026 | submitted |
| BCBS | FL | LCSW | 90837 (60 min) | $87 | August 2026 | submitted |
| Optum / UHC | FL | LCSW | 90837 (60 min) | $93.15 | January 2026 | submitted |
| Aetna | FL | LCSW | 90837 (60 min) | $95.41 | January 2026 | submitted |
| Cigna | FL | LCSW | 90837 (60 min) | $70 | January 2026 | submitted |
| Kaiser | CA | — | 90837 (60 min) | $101.20 | September 2025 | Kaiser NorCal paid Grow $213.07 for the same session; the clinician received $101.20. source |
| BCBS | — | — | 90837 (60 min) | $68.51 | September 2025 | Same clinician reported $104 for the same BCBS session through Headway. source |
| Cigna | — | — | 90837 (60 min) | $68 | September 2025 | source |
| Kaiser | CA | LCSW | 90837 (60 min) | $101.20 | July 2025 | submitted |
| Optum / UHC | WI | LPC/LMHC | 90837 (60 min) | $88.22 | June 2025 | submitted |
| — | IL | LCPC/LPCC/LCMHC | 90837 (60 min) | $101 | January 2025 | submitted |
| BCBS | FL | LCSW | 90837 (60 min) | $78.46 | January 2025 | submitted |
| BCBS | DC | LMFT | 90837 (60 min) | $87.98 | December 2024 | submitted |
| Cigna | PA | LMFT | 90837 (60 min) | $73 | November 2024 | source |
| Optum / UHC | PA | LMFT | 90837 (60 min) | $92 | November 2024 | source |
| BCBS | VA | LPC/LMHC | 90837 (60 min) | $117.34 | August 2024 | submitted |
| Kaiser | GA | LPC/LMHC | 90837 (60 min) | $96.02 | August 2024 | submitted |
Recent changes and reports: The published insurance payout guarantee excludes cash sessions and uncollected no-show or other cash fees. Invoice deadlines and account requirements still apply. Grow says enrollment through its group contracts does not transfer outside Grow.
Ownership, funding, and a sourced incident timeline: who owns Grow Therapy.
Questions therapists ask about Grow Therapy
How much does Grow Therapy pay for a 90837?
Therapists reported 38 Grow Therapy rates for CPT 90837 between August 2024 and October 2026. The median was $88, with a range of $64 to $117.
Does Grow Therapy pay less than billing Aetna directly?
While Grow Therapy's reported Aetna median for a 90837 was $95 across 7 reports, direct-contract Aetna reports put the median at $114 across 82. Direct-contract reports come from a different mix of states, so part of the gap likely reflects geography, and the comparison does not account for fees, billing work, or the payment risks allocated by each contract.
When does Grow Therapy pay?
Payouts are initiated on Fridays. Its FAQ describes 14–21 days for insurance payment processing, with additional bank processing time; check the estimated date in your account.
What should I watch for with Grow Therapy?
The published insurance payout guarantee excludes cash sessions and uncollected no-show or other cash fees. Invoice deadlines and account requirements still apply. Grow says enrollment through its group contracts does not transfer outside Grow.
Sources for payment and account terms
- Payout terms, deadlines and guarantee scope checked 2026-09-09
- Enrollment and leaving Grow checked 2026-09-09
All figures are community reports with sources linked; self-reported and unverified. Updated as new reports clear moderation.